Thoughts & ideas around the things that matter

Most enterprise AI projects don’t fail publicly—they stall quietly. Learn the real reasons AI initiatives break at scale and what successful companies do differently.

As Gartner projects global AI spending to hit $2.5 trillion in 2026, the market is shifting from experimental hype to essential infrastructure. Discover how this massive investment creates unique opportunities and competitive risks for enterprises across the MENA region.

December 25, 2025

A practical 2026 guide to the real cost of Voice AI and why per-minute pricing alone is misleading. Learn how to budget the full stack. STT, LLM, RAG, TTS, integrations, and infrastructure. with a real-world cost model.

December 25, 2025

Most enterprises underestimate AI costs by focusing on ChatGPT Enterprise pricing while ignoring what happens after AI reaches production. This article breaks down the real enterprise AI total cost — from usage volatility and governance overhead to hidden operational risks — and explains why traditional token-based pricing creates budget surprises for CFOs. It then shows how Wittify.ai changes the equation with fixed, unit-based pricing per minute or per conversation, allowing finance teams to forecast, cap, and control AI spend with confidence.