
January 22, 2026
The 60-Second Rule in Lead Conversion: Why Speed-to-Lead Is the Only Metric That Matters in 2026
The 60-Second Rule explains why responding to leads within one minute can increase conversions by up to 391%. This article breaks down the psychology, data, and modern AI-powered workflows businesses use in 2026 to automate instant WhatsApp messages, AI voice calls, and lead qualification—so every lead is contacted at peak intent.
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